Lifestyle Video
XGIMI | Let's Go Places
The Briefing
Description
From the ocean to the desert to the mountains, the XGIMI Halo + is the perfect travel companion for any adventurous lifestyle. This Ad explores what that looks like through the eyes of the key demographic.
Our Approach
For products like this, the audience needs to feel something to persuade sales. This Ad is a full compilation of three lifestyle cuts covering different scenes. Dirt-biking in the desert, surfing on the coast, and backpacking in the mountains. Our aim was not only to show these activities, but create the feeling of what it's like to engage in it yourself. Ads like these don't need to be complex. Cinematic style and tone is the voice that carries us through this lifestyle video, ultimately generating inspiration that motivates sales.
Behind the Scenes
